"Cecil Booth worked on the corporate side of the beauty industry for 20 years before she co-founded an anti-aging skincare line in Chicago, VENeffect, with her sister.

Ms Booth: 'We are in a beauty-fashion environment. I have so many facets to my job from coordinating the manufacturing, to developing new products, to forecasting and keeping track of the finances...Taking the guess-work out of what to wear is a huge help...

Our skin needs to be part of our story and is key in our presentation. Keeping the clothing simple helps keep the focus on the skin'."