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CRAIN'S Chicago Business features founder Cecil Booth

CRAIN'S Chicago Business features founder Cecil Booth


CRAIN'S Chicago Business profiled VENeffect Co-Founder Cecil Booth and stylist Heidy Best of Beclothesminded to talk about curating a wardrobe to match Cecil's role as the head of a beauty company.


What they Say:

 

"Cecil Booth worked on the corporate side of the beauty industry for 20 years before she co-founded an anti-aging skincare line in Chicago, VENeffect, with her sister.


Ms Booth: 'We are in a beauty-fashion environment. I have so many facets to my job from coordinating the manufacturing, to developing new products, to forecasting and keeping track of the finances...Taking the guess-work out of what to wear is a huge help...


Our skin needs to be part of our story and is key in our presentation. Keeping the clothing simple helps keep the focus on the skin'."