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The Founders

VENeffect was founded by sisters Rebecca Booth, M.D., a nationally recognized gynecologist, author and hormonal wellness expert, and Cecil Booth, a beauty industry expert with thirty years of industry experience. They discovered that while all women are affected by hormonal aging, there is little awareness of this universal issue and few solutions in the beauty world. VENeffect is the breakthrough anti-aging solution they developed to reverse the signs of hormonal aging and restore skin to peak hormonal vitality.

VENeffect Discovery

While many influences affect the aging of skin, including sun damage, hereditary factors, and simple chronological aging. For women, one of the least discussed, but most compelling ways we age are the shifts and changes in hormones throughout the month and as we age. In particular, the decline of the feminizing hormone estrogen leads to a number of challenges, including disruption and aging of our skin. As the influence of estrogen declines from its peak in our twenties, our skin loses elasticity resulting in fine lines, wrinkles and loss of skin tone.

We created VENeffect with the goal to help reverse lost elasticity and skin tone directly related to the decline in estrogen as we age. Our proprietary technology is rooted in an exclusive and highly effective complex of plant-based phytoestrogens, combined with leading edge skin technologies to safely and effectively reverse the signs of aging that are directly the result of decreasing estrogen. The result is a youthful glow of healthy, vibrant skin.


Who Should Use It:
Women of all ages and all skin types. Collagen peaks along with estrogen in our twenties and begins a decline that accelerates in our thirties, forties and fifties, at which point our fertility function as women is programmed to retire. VENeffect has the ability to both preserve and restore collagen and will enhance the skin of women at any age.

How it Works:

As we age, the influence of estrogen declines resulting in loss of collagen and elasticity in our skin and increasing the appearance of fine lines and wrinkles. VENeffect is the only anti-aging skin care line formulated with our unique and powerful blend of phytoestrogens to enhance skin quality and improve elasticity in skin. The small molecular size of phytoestrogens allow to effectively and safely inspire the production of collagen, elastin and hyaluronic acid, the building blocks of healthy vibrant skin.

The Result:
VENeffect reverses the signs of aging to preserve and restore the healthy glow of skin at peak vitality.


Rebecca Booth, M.D.

Dr. Rebecca Booth is a board-certified obstetrician and gynecologist who has been practicing medicine for over 25 years as a senior partner in one of the largest OB/GYN practices in the southern/central United States. She is a nationally recognized expert in hormonal wellness and author of The Venus Week: Discover the Powerful Secret of Your Cycle…At Any Age (Da Capo Lifelong Books, 2008). She has appeared on The Today Show and been extensively featured in leading women’s magazines including O: The Oprah Magazine, Prevention, Redbook, Glamour, Shape, You, Prevention, and New Beauty. She has been published in leading medical journals on topics that include preventative health care for women, menopause and hormonal management. Dr. Booth is a fellow in the American College of Obstetricians & Gynecologists, a member of the American Medical Association, The Kentucky Medical Association, The American Association of Gynecologic Laparoscopists, the American Society for Reproductive Medicine, and the International Society for Clinical Densitometry. Dr. Booth earned her medical degree from the University of Louisville School of Medicine. She is the proud mother of two adult children and resides with her husband in Louisville, Kentucky. 



Cecil Booth

Cecil began her career in marketing in the beauty industry, including 20 years in marketing and management at a Fortune 500 global beauty company before founding VENeffect with her sister. She has successfully launched brands and developed new categories and new products utilizing innovative ingredients and packaging. She has extensively studied the skin care market and has an understanding of consumer needs and drivers as well as a personal passion for the beauty category. The concept for VENeffect Anti-Aging Skin Care was the result of the combination of Cecil's experience in the beauty category and her sister Rebecca's experience as a doctor of women. Their joined understanding, together with over seven years of research and development, has led to the breakthrough new skin care line that for the first time addresses the signs of hormonal aging. It is their mission to educate women about the beauty of their hormones and provide solutions to help them live better in that knowledge. Prior to beginning her career, she earned a master’s degree in advertising from Northwestern University. Cecil is the proud mother of two children and resides with her husband in Chicago, Illinois. 


Dr. Booth is the author of The Venus Week: Discover the Powerful Secret of Your Cycle...At Any Age (Da Capo Lifelong Books, 2008). "The Venus Week" is her metaphor for the week of the month when women experience a peak in estrogen (the "feel-good" hormone) and testosterone (the hormone of "desire"), resulting in enhanced interactions with the world around them. The book unlocks the secret of this optimal hormonal "recipe," providing uplifting insights that don't necessarily end with menopause. She provides practical solutions for how to achieve the "Venus Effect" throughout the month and throughout a woman's lifetime, including the innovative skin care line VENeffect, the first to address hormonal vitality in skin.