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Women's Wear Daily Loves VENeffect!

Women's Wear Daily Loves VENeffect!

WWD Beauty Inc - anti-aging phytoestrogens by VENeffect

What they Say:

Sisters and cofounders of VENeffect, Cecil and Rebecca Booth never thought their professional lives would intersect. The former, an Alberto Culver executive, and the latter, a gynecologist, teamed up, though, when they saw white space in the market for an anti-aging skin care line addressing hormonal fluctuations. The duo discovered the power of phytoestrogen, a plant-based molecule that promotes the development of collagen and hyaluronic acid. "Rebecca explained about the direct connection between collagen and estrogen;' says Cecil Booth. "This was something in the beauty industry no one had been talking about:'  Noting that personal interaction and master classes have driven brand awareness thus far, VENeffect's founders are looking at expanding into spa and medi-spa distribution. "Increasingly women value the knowledge that other women provide through professional and personal experience;' says Cecil Booth. "Our goal is to improve the lives of women by providing solutions for the way we uniquely age:' -J.C.

Featured Product:

VENeffect Anti-Aging Intensive Moisturizer
$ 185.00$ 139.00