The Step You May
be Skipping is Aging You
We know that serums, moisturizers, balms and other leave-on treatments can help transform the skin, leaving it dewy and young looking. One of the lesser-known secrets for younger looking skin, however, is the power of cleansing as a catalyst for healthy, glowing skin.
Oil, pollution, allergens, makeup, perspiration, all contribute to a film that prevents skin from breathing and interrupting the natural cell turnover that reveals younger-looking healthy skin. Skin is most receptive to the anti-aging treatments to follow when it is clean, clear of debris and residue, and moist. Without cleansing, the moisturizer we invest in cannot do the job efficiently. We all know this makes sense – so why do we not take the time to do it?
Two reasons – time and energy. In the morning, we are too focused on getting on with our day to take a moment for ourselves. At the end of a long day –the pillow calls, and we think we can make up for it the next day. Imagine, however, that you did take five minutes, morning and evening, to gently rinse away the debris of the day and night and then treat your skin to a potent serum followed by a luxurious moisturizer, a regimen that will work all day and night to keep those lines at bay. Once you commit to that ritual – the benefits are many. Cleansing the skin relaxes you in the evening and refreshes you in the morning. Think of it as your five-minute skin care meditation time.
At VENeffect, we give careful consideration to every product we develop to ensure it has a purpose in the regimen. Everything we make must work toward our goal of restoring vitality to skin – specifically offsetting lost elasticity and luminosity due to hormonal fluctuations within the month and as we age. That is why we decided to create a cleanser that addresses one of the key challenges we face as women as we age and the skin refining benefits of estrogen begins to wane – enlarged pores. Our Pore Minimizing Cleanser is a gel based gentle foaming cleanser enhanced with phytoestrogens for luminosity and brightness and willow bark to minimize the appearance of pores. By incorporating our phytoestrogen technology into the cleansing regimen, we add a significant anti-aging benefit to this important step in good skin care. It will set up the perfect “clean slate” to our treatment moisturizers.
How to Cleanse:
Run warm water in the sink and wash your hands, leaving them moist
Squeeze a generous dollop (about a nickel sized) of our Pore Minimizing Cleanser either onto a cleansing brush or onto your fingers, rubbing them together gently
Apply in a circular motion on face and neck with your fingers or a rotating cleansing brush, taking time to gently massage away all traces of makeup in the evening or residual oils from a night’s sleep
To remove mascara, gently rub the cleanser onto the eyelashes between your fingers –if you use waterproof mascara add an oil based eye makeup remover
Rinse with a few splashes of warm water, or a wash cloth moistened with warm water
Apply serum and moisturizer right after cleansing when your skin is warm, clean and most receptive to the treatment
In just a few minutes your skin is literally transformed. You will feel a sense of accomplishment morning and night practicing this ritual, and the long-term benefits are many: more even skin tone, reduction in pore size, smoother more moist skin, and the clincher – younger-looking skin.
Get Glowing!
