Cecil Booth is President of Beauty Booth LLC, a company she founded with her sister Rebecca Booth, M.D., a gynecologist and hormonal wellness expert.
Cecil began her career in marketing in the beauty industry, including 20 years in marketing and management at a Fortune 500 global beauty company. She has successfully launched brands and developed new categories and products utilizing innovative ingredients and packaging. She has also directed global strategy to ensure success in international markets. Having extensively studied the skin care market, Cecil has an understanding of consumer needs as well as a personal passion for the beauty category.
The concept for an anti-aging skin care solution called VENeffect was the result of the combination of Cecil's experience in the beauty category and her sister Rebecca's experience as a doctor of women. Their joined understanding, together with over seven years of research and development, has led to the breakthrough new skin care line that for the first time addresses the signs of hormonal aging. It is their mission to educate women about the beauty of their hormones and provide solutions to help them live better in that knowledge.
Prior to beginning her marketing career, Cecil earned a bachelor's degree in advertising from the University of Kentucky and a master's degree in advertising from Northwestern University. Cecil resides in Chicago, Illinois with her husband and two children.