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The Founders


The Founders

VENeffect was founded by sisters Rebecca Booth, M.D., a nationally recognized gynecologist and hormonal wellness expert, and Cecil Booth, a skin care expert with twenty years of beauty industry experience. They discovered that while all women are affected by hormonal aging, there is little awareness of this universal issue and few solutions in the beauty world. VENeffect is the breakthrough anti-aging solution they developed to reverse the signs of hormonal aging and restore skin to peak hormonal vitality.


Dr. Rebecca Booth

Rebecca Booth, M.D. is a board-certified obstetrician and gynecologist who has been practicing medicine for more than 25 years.

Rebecca was named one of Louisville, Kentucky's most cutting edge doctors, she is a senior partner in one of the region's largest OB/GYN practices, Women First of Louisville. Dr. Booth treats over 90 patients a week. In addition, she serves her community of women by speaking to organizations about female health issues and hormonal challenges, participating in radio and television segments on women's health and through contributions to women's publications.

Dr. Booth is the author of The Venus Week: Discover the Powerful Secret of Your Cycle...At Any Age (Da Capo Lifelong Books, 2008). In The Venus Week, Dr. Booth communicates hormonal changes to women in a way they can understand and empowers them with the knowledge to live well every week of the month. The Venus Week is her metaphor for the week of the month when women experience a peak in estrogen (the "feel-good" hormone) and testosterone (the hormone of "desire"), resulting in enhanced interactions with the world around them. The book unlocks the secret of this optimal hormonal "recipe," providing uplifting insights that don't necessarily end with menopause.

Recognized as a leader in women's health and hormonal wellness, Dr. Booth has made appearances on The Today Show and is regularly quoted in major national media, including O, The Oprah Magazine, Redbook, Shape, Seventeen, Natural Health and Men's Health. She is a contributor on and has also been published in leading medical journals on topics that include preventative health care for women, menopause and hormonal management.

Dr. Booth is a fellow in the American College of Obstetricians & Gynecologists, a member of the American Medical Association, The Kentucky Medical Association, The American Association of Gynecologic Laparoscopists, the American Society for Reproductive Medicine, and the International Society for Clinical Densitometry.

Dr. Booth lives in Louisville, Kentucky with her husband and two children.


Cecil Booth

Cecil Booth is President of Beauty Booth LLC, a company she founded with her sister Rebecca Booth, M.D., a gynecologist and hormonal wellness expert.

Cecil began her career in marketing in the beauty industry, including 20 years in marketing and management at a Fortune 500 global beauty company. She has successfully launched brands and developed new categories and products utilizing innovative ingredients and packaging. She has also directed global strategy to ensure success in international markets. Having extensively studied the skin care market, Cecil has an understanding of consumer needs as well as a personal passion for the beauty category.

The concept for VENeffect Anti-Aging Skin Care was the result of the combination of Cecil's experience in the beauty category and her sister Rebecca's experience as a doctor of women. Their joined understanding, together with over seven years of research and development, has led to the breakthrough new skin care line that for the first time addresses the signs of hormonal aging. It is their mission to educate women about the beauty of their hormones and provide solutions to help them live better in that knowledge.

Prior to beginning her marketing career, Cecil earned a bachelor's degree in advertising from the University of Kentucky and a master's degree in advertising from Northwestern University. Cecil resides in Chicago, Illinois with her husband and two children.