• Winter Ready Lips
  • Author avatar
    Cecil Booth

Winter Ready Lips

If you are like most women – you think about the quality of the skin of your face. Perhaps trying different solutions for day and night, incorporating a mask or exfoliant from time to time, and maybe using an eye cream to soothe that delicate area…but what about your lips? They get relegated to treatment with a balm or chapped lip product, sometimes bought hastily at the checkout lane in the hopes of eliminating that dry, flaky feeling we seem to be visited by every year.  The reality is that lips need skin care – not just a quick fix – and the skin around the lips is a vulnerable area that can be one of the early signals of aging.  Changes in the season, especially as we enter the winter months, are a signal to up the ante on your lip care. The Founders of VENeffect understand how and why the skin of the lips needs special care and have a great solution to transform the skin on and around the lips that you will LOVE!

Read on to find out how to have fuller, rosier and younger looking lips!

The skin of the lip is a very different texture to the skin of the face, eyes, neck and décolleté.  No – it is not a plot for clever marketing people to get you to buy another product. 

Think about it: the lips go through more changes throughout the day than any other part of the face – smiling, eating, applying and reapplying rich pigment colors or glosses, or even simply talking.   It all takes a toll on the skin on and around the lips.  Adding to that workload is the dynamic ebb and flow of the “look-good-feel-good” hormone estrogen.  Yes, estrogen – embrace it – it is a beautifying hormone meant to enhance virtually everything about us that is beautiful, from the shine in our hair, to the curve of our waist, the glow in our skin and the plump, rosy, moist allure of the LIPS!

As estrogen wanes within the month and as we age (hint – estrogen peaks with fertility at age 25-27), we lose volume, color and moisture in the skin of the lips.  To add insult to injury, all of those wonderful smiles and great conversations tax those lips, reducing elasticity and eventually resulting in tiny vertical lines…sometimes not so tiny over time… but there is something you can do about that.  


We want to let you know about our VENeffect Anti-Aging Lip Treatment. This delicate, yet powerful lip treatment is a must-have for your lips in any season. It not only visibly reduces the appearance of lines, it also deeply hydrates, protects, and plumps your lips using our advanced phytoestrogen technology. You simply apply this creamy treatment on and around the skin of the lips morning and evening – when you are going through your normal skin care regimen. It sinks into the skin immediately and provides all-day moisture as well as a natural plumpness and rosiness to the lips. And even better, VENeffect reduces the appearance of the vertical lines that form around the lips as well as helps to prevent them from forming. It is truly unique and award winning – there is nothing quite like it.

Now that you have the inside scoop on how to achieve moist, younger looking, plump and healthy lips, you can have fun with your lip color - it will go on beautifully and stay exactly where you want it!

Three Steps for the Perfect Red Lip This Season:

A great red lip will never go out of style.  For some, it is a signature look and for others, a way to spice things up for a style change or special occasion.  The holiday season is a great time to try out a new, bold lip color to spice things. As the temps get colder it is crucial to treat your lips to keep them soft and smooth. Invest in a creamy lip treatment - not just a balm or stick - to truly change the quality of the skin of the lip and your new color will glide on and stay put!  

  1. Hydrate your lips with VENeffect Anti-Aging Lip Treatment. Smooth onto and around the lip area to provide the perfect prep for the intense dose of color to follow.  This step will make your lipstick last longer, protect the lips and keep the color from bleeding!
  2. Apply a lip liner around the natural contour of your lips, then fill in your lips as well so as not to create too distinct of a line. The liner not only helps to “contain” the lipstick, but also provides a clean and finished look.  Choose either a nude lip liner or one close to the shade of your lipstick.
  3. Apply your favorite shade of red lipstick. A lip brush is very helpful here to have more control when you apply lip color. Gloss is optional – depending on if you want a matte or more shiny finish. Voila! 

Targeted Beauty Focus: Eyes, Lips and Neck & Décolleté

Most women understand the importance of a truly effective moisturizer in their regimen, especially as the signs of aging make their appearance known. We often are asked why a special product is needed for the Eyes, Lips and Neck & Décolleté. In our time-starved lives, what are the beauty must-haves? The reality is that a fabulous moisturizer can do double or even triple duty. However, an understanding of the challenges of the aging trouble zones – Eyes, Lips and Neck/Chest will help inform the need for a targeted approach. VENeffect Co-Founder Dr. Rebecca Booth explains the structure and skin challenges of each of these zones and tips on how to address the aging process.

 It Starts with Your Framework

We know beauty starts from the inside, and what we put in our bodies shows in our skin. As it relates to aging, good diet, good skin care are musts, but we don’t often think about the actual inspiration for the frame of our face: good bone structure!

The truth is our facial bones begin to lose density and volume at the same time as other bones, and for women this begins as early as age 27. Estrogen promotes the production of collagen, which is a building block of both skin and bone, yet this beauty and bone enhancing hormone is programmed to decline beginning in the late twenties and accelerating in the 40s and 50s as it follows the fertility curve. The result affects three key facial areas that we regularly see in the mirror: our eyes, lips and neck/chest. Fortunately, there has never been more focus on bone health and the interplay with our bodies’ connective tissues—specifically how to protect and optimize them.

Optimal bone health starts with a diet high in plant protein. While we tend to focus on calcium rich foods for bone, the truth is that the frame of bone is a protein based collagen network, and that without a strong collagen frame, the calcium cannot “stick to it” so to speak. Nuts, seeds, legumes, lentils and other elements of the reproductive parts of the plant harbor nutritious protein building blocks for connective tissue, as well as the inspiring molecules known as phytoestrogens. Foods high in phytoestrogens have been shown to stimulate healthy bone formation, slowing bone loss, as well as supporting connective elements of skin, a winning recipe for the goal of achieving hormonal balance and recapturing vitality.

 As the collagen frame is supported, the next step is adding the” bricks and mortar” of healthy bone including adequate calcium from calcium-rich foods (such as almonds, kale, chard, dairy, salmon and sardines) and adequate vitamin D, the “sunshine vitamin” found in fortified milk, egg yolks, cod liver oil or easily taken as a dietary supplement.

This “inside-out” approach to maximizing good bone structure should be paired with skin care to tackle these zones from the “outside-in”. At VENeffect, we have discovered that these same molecules from the plant world that provide beauty-inspiring nutrition, also enhance collagen, elastin and hyaluronic acid production when applied topically. Our platform is one of vitality, achieved through the understanding of science and nature to enhance our well being inside and out.

Inside-Out Approach to Targeting Key Aging Zones 


Structure: The orbital bone, that encircles our eyes, is a central feature of the face, and as bone density declines with the aging process, our orbits widen a bit, causing our eyes sink ever so slightly, resulting in dark shadows and a loss of volume below the eyes. We focus on the wrinkles, but the framework of the bone is vital to support our skin.

Tip: Keeping your bone health optimized with a diet rich in healthy bone builders: phytoestrogen rich plant protein, calcium rich foods, and adequate daily vitamin D, can slow facial bone loss and even reverse it!

Skin: The eyes have the thinnest skin of the face, compounded by the lack of hair follicles that provide enhanced moisture retention on other areas of the body. This is the first place to show the fine lines and crow’s feet, along with dark circles that increase as our skin thins.

Tip: VENeffect Anti-Aging Eye Treatment was designed with the delicate skin of the eye in mind with phytoestrogens that can topically stimulate the elastin and collagen needed to support your skin in this area while brightening to reduce dark circles and sooth puffiness.


Structure: The bones of the jaw and mouth area are critical to supporting the face and are particularly susceptible to loss of volume with hormonal aging, starting around age 27 and accelerating in perimenopause and menopause. The lip line reflects this subtle loss of volume and can result in a distortion that is further compounded by lines and a reduction of the plump/smooth texture of the lip.

Tip: Focusing on top notch care for your teeth and gums can help your facial bones, in addition to the bone building strategies of increased plant protein, calcium and vitamin D in your diet.

 Skin: The skin of the lip is different and needs more than a protective layer of a balm or stick. The loss of lip volume due to shifts in bone density along with loss of elasticity of the skin results in tiny vertical lines forming around the lips, that continue to deepen as we age.

Tip: Investing in a true treatment that sinks into the skin on and around the lip area will not just moisturize, but enhance the quality of the skin. VENeffect Anti-Aging Lip Treatment was designed to do just that with our exclusive phytoestrogens to reduce and prevent vertical lines and add natural plumpness and rosiness to the lips.


Neck & Décolleté

Structure: The spine is known to be exquisitely sensitive to loss of volume as the ovaries age, beginning in the late twenties, with actual measurable loss of height for women beginning as early as age 40. With even a minute loss of height, the contour of the neck is affected, resulting in extra folds, sometimes even a draping of skin under the chin and at the base of the neck. Reduction in the density of the collar bone carries this loss of skin tone to the chest area as well.

Tip: A devoted core-focused yoga or Pilates practice can help maintain the length of the neck, even gaining back height! Combine a core focused discipline with the trio of bone health foods and supplements: phytoestrogens, calcium rich foods and daily vitamin D.

Skin: The vertical nature of the skin on the neck also makes it prone to gravity related deeper horizontal lines, while the chest area becomes more crepe-like in texture.

Tip: We developed VENeffect Firming Neck & Décolleté Creme with a combination peptide/phytoestrogen technology to improve elasticity and reduce the depth of deeper horizontal lines while brightening skin tone. And, like all VENeffect products, our treatment is fragrance free so as not to irritate this histamine-release prone area of the skin.

 About Rebecca Booth, M.D.:

Rebecca Booth, M.D., is a board-certified obstetrician and gynecologist who has been practicing medicine for more than 20 years. Named one of Louisville, Kentucky’s most cutting-edge doctors, she is a senior partner in one of the region’s largest OB/GYN practices, Women First of Louisville. In addition, she is a nationally recognized expert in hormonal wellness, speaking to organizations about female health issues and hormonal challenges, participating in radio and television segments on women’s health and through contributions to women’s publications. Dr. Booth is the author of The Venus Week: Discover the Powerful Secret of Your Cycle…At Any Age (Da Capo Lifelong Books, 2008). Based on her desire to provide meaningful solutions to women as they relate to hormonal wellness, she co-founded VENeffect, a line of anti-aging skin care designed to restore collagen and elasticity to skin with breakthrough phytoestrogen technology.

 Dr. Booth is a fellow of the American College of Obstetricians & Gynecologists, a member of the American Medical Association, The Kentucky Medical Association, The American Association of Gynecologic Laparoscopists, the American Society for Reproductive Medicine and the International Society for Clinical Densitometry.

About VENeffect:

VENeffect is an anti-aging skin care line that targets shifts and changes in skin due to hormonal changes throughout the month and as a woman ages. Founded by Rebecca Booth, M.D., a gynecologist, author and hormonal wellness expert, and her sister, Cecil Booth, a beauty-industry veteran, it is the first line of skin care completely dedicated to inspiring peak hormonal vitality in skin. Powered by their unique phytoestrogen technology, the line diminishes the signs of aging and inspires a luminous glow.

  • 5-Steps to Vital Skin
  • Rebecca Booth

5-Steps to Vital Skin

There is no replacement for an overall sense of vitality. Waking up and feeling refreshed, with a natural energy and glow, ready to take on the day. What is more uncertain is how to create that sense of vitality on days when it doesn’t come naturally. As women, we are designed to be cyclical – with shifts in hormones that make consistency a challenge. Learning to identify and accept those changes opens the door to adapting and taking steps to create that vitality – what we like to call “The Venus Effect”.

One way you can consistently enhance your vitality is by taking the time to truly care for your skin and changing your regimen to accommodate the changes you are experiencing as you age. There is no more important time to lean-in to your skin care arsenal than the holidays when we are stretched with extra events, disrupted food and sleep patterns and hectic schedules while winter comes swooshing in.

With that in mind, we have created a 5-Step Vitality Regimen, with targeted skin care to offset what the day brings and harness the power of technology with well-balanced formulations that inspire our skin to glow with vitality.

5-Steps to Vital Skin

  1. Cleanse Morning and Night

Great skin starts with a clean palette! That is why we developed a foaming gel-based cleanser that has the perfect balance of whisking away everyday impurities, reducing pore size, being easy-to-rinse and leaving behind phyto-nutrients to begin skin renewal. Start your regimen with VENeffect Pore Minimizing Cleanser; apply a dime-sized amount to a cleansing brush/device or directly to your face with your fingertips and gently remove the grimy build-up from the day or night. For mascara, simply rub lashes between your thumb and ring finger with a dab of the cleanser. Use a warm, moist washcloth to remove, or simply rinse generously with warm water.

  1. Exfoliate 2-times per week

As we age, skin cell turnover slows and becomes drier – leading to uneven skin color and texture. If you are looking for instant gratification, invest in a great exfoliant. We designed our combination physical/enzymatic solution to be gentle enough to use every day, and recommended at least 2-times per week. VENeffect Micro-Exfoliant removes the last little remnant of dead skin cells, with finely ground grapeseed along with pomegranate enzyme to not only exfoliate, but as potent phytoestrogens, these natural molecules inspire a healthy glow. After cleansing apply a generous dab to moist skin, circulating to direct the granules to cheeks, nose, forehead, jawline - avoiding the eye area. Rinse, or use a damp washcloth to remove the residual exfoliant. Now your skin is fresh and glowing, ready for the treatment phase of your regimen.

  1. Prime

Serum is the new toner for anyone over 30! These intense treatments are suspensions of highly active ingredients designed for instant absorption into just cleansed skin and the perfect prep for the moisturizer to follow. VENeffect Firming Phyto-Lift Serum is a potent dose of our proprietary phytoestrogens along with another great plant-based powerhouse, natural oat kernel extract, to provide an instant lifting effect. The silicone-free formula instantly absorbs into skin, to firm, brighten and stimulate collagen and elastin – the building blocks of healthy skin. Dispense one to two pumps of serum into your palm; gently rub your hands together and smooth all over your face and décolleté. Now it’s time to lock that treatment in and take it to a new level with moisturizer!

  1. Moisturize and Protect

If there is one product every woman should never be without it is a fabulous moisturizer. If you love the moisturizer you’ve used for years, great – but if you are like most of us, as our skin changes, we need…a little more. That is why we created our first anti-aging solution – and the one that we still call our “desert island” product: VENeffect Anti-Aging Intensive Moisturizer. It is “Intensive” as it has the highest level of phytoestrogens in our line, significantly enhancing elasticity and “glow”. Smooth a generous amount over the face and notice how your skin immediately feels grateful for the enriching formula. Designed for both day and night – it is nirvana for the skin.

No skin care regimen is complete without broad-spectrum sun protection virtually every day of the year. When you are in the sun for an extended period – go for a sun block or, better yet, keep under cover with a hat or umbrella. For the days when you just have incidental exposure, such as getting in and out of your car, to and from work or errands, a level SPF 15 is fine. We created VENeffect Anti-Aging Moisturizer SPF 15 for just that occasion – the year-round need for a layer of protection that still feels fantastic on the skin. This lightweight daytime moisturizer can be layered over our Intensive Moisturizer or used on its own for a fabulous dewy finish and broad spectrum UVA/UVB protection. We selected genistein, a powerful phytoestrogen proven to reverse UV damage, as our star technology in this product. Simply smooth into skin each morning.

  1. Treat the Specialty Areas: Eyes, Neck, Lips

Now is the time for the areas of skin that require special attention. The eyes require special care, as it is the thinnest skin on the face. With natural anti-inflammatory and anti-oxidant properties, our phytoestrogens are perfect to de-puff, brighten and reduce and prevent the appearance of lines. Using your ring finger, gently apply one pump of VENeffect Anti-Aging Eye Treatment around the eye area extending to the corners, following along the orbital bone. Notice how the formula glides on with no dragging of the skin. We even made it easy to reapply mid-afternoon without rolling with makeup! An instant pick-me-up.

The neck and décolleté is another trouble zone – with gravity at play, we wanted a solution to stave off those deeper, horizontal lines and crepe-texture of the chest. VENeffect Firming Neck & Décolleté Creme is a luxurious moisturizing formula loaded with emollients, peptides and our signature phytoestrogens that are proven to increase elasticity, firming up this vertically challenged area. Even better – like all VENeffect products, this treatment is completely fragrance free and won’t get in the way of the fragrance you may apply as well as avoiding irritation to reduce flushing and improve brightness in the skin. Apply a generous amount to neck and chest in upward sweeping motions.   It feels indulgent and it is!

 Now for the big finish, smooth our superstar VENeffect Anti-Aging Lip Treatment on and around your lips morning, night and in-between. This treatment will reduce and help prevent the formation of vertical lines, as its deeply hydrating and protective formula smoothes, softens and naturally plumps. Notice the lovely cucumber/citrus/ginger flavor making it a pleasure to use. Can be reapplied during the day and will prevent lipstick bleed while it works its magic.


The Step You May be Skipping is Aging You


We know that serums, moisturizers, balms and other leave-on treatments can help transform the skin, leaving it dewy and young looking. One of the lesser-known secrets for younger looking skin, however, is the cleansing regimen. 

Skin is most receptive to the anti-aging treatments to follow when it is clean, clear of debris and residue, and moist. Without cleansing, the moisturizer we invest in cannot do the job efficiently. We all know this makes sense – so why do we not take the time to do it?

Two reasons – time and energy. At the end of a long day – taking the time to wash your face is the last thing on your mind. The pillow calls, and we think we can make up for it the next day. Imagine, however, that you did take five minutes to gently rinse away the debris of the day and then treat your skin to a potent serum followed by a luxurious moisturizer…a regimen that will work all night as you sleep to keep those lines at bay. You will wake up refreshed, younger looking and ready for the new day to come. 

Once you commit to that ritual – the benefits are many. Cleansing the skin relaxes you in the evening and refreshes you in the morning. Think of it as your skin care mediation time. If we have convinced you of that – consider adding – just twice a week – exfoliation to your routine. Now you will really see the transformation to your skin.

Exfoliants come in multiple forms – physical exfoliants have those tiny beads that you can move around your face and direct them where you want them. Chemical exfoliants, such as enzymes and mild acids, work to dissolve dead skin cells and are mild enough when formulated well to do just enough to remove dead skin – without harming the healthy skin. The results to both methods are truly transformational – as you remove dead skin cells, you reveal the healthy skin underneath and that, in turn, speeds up cell renewal and provides immediate brightness and smoothness to the skin. The extra step is worth the time if you find the right product and use it correctly. 

At VENeffect, my sister and I give careful consideration to every product we develop to ensure it has a purpose. Everything we make must work toward our goal of restoring vitality to skin – specifically offsetting lost elasticity and luminosity due to hormonal fluctuations within the month and as we age.

That is why we decided to add a cleanser and exfoliant to our anti-aging line. Our Pore Minimizing Cleanser is a gel based gentle foaming cleanser enhanced with phytoestrogens for luminosity and brightness and willow bark to minimize the appearance of pores. Our Micro-Exfoliant is a dual action physical and enzymatic creamy exfoliant that gently removes dead skin cells while infusing skin with phytonutrients and soothing moisture. By incorporating our phytoestrogen technology into the cleansing regimen, we add a significant anti-aging benefit to these important steps in good skin care. They will set up the perfect “clean slate” to our treatment moisturizers.

We are often asked what the ideal regimen is for skin vitality – and now can offer our technology in every step of skin care. You can incorporate any of our cleansers and treatments into your current routine and get the benefit of our technology, and the luminosity that results! 

VENeffect Anti-Aging Skin Care Regimen:

1) Cleanse: 

Each morning and evening with our Pore Minimizing Cleanser, about a nickel sized amount, rotate in circular motion on face and neck and rinse with warm water (also works beautifully with rotating cleansing brushes). Willow bark is another powerful natural that will minimize the appearance of pores and our phytoestrogens, including soy and pomegranate, leave a dewy softness. 

2) Exfoliate two times per week: 

Whisk away dead skin cells with our fabulous Micro-Exfoliant, about a dime sized amount, gently massaged into moist skin, and rinse with warm water. Finely ground grapeseed and polylactic acid beads work with pomegranate enzyme for a dual-action exfoliation that transforms skin while enhancing glow. Gentle enough for every day; we recommend at least two times per week!

3) Invest in Serum:

A must for any woman from her mid-twenties on, use morning and evening after cleansing to infuse a dose of high potency actives when skin is most receptive. Our Firming Phyto-Lift Serum is water based – no silicone or oils for this first layer after cleansing – delivering the phytoestrogens along with natural oat extract to firm and brighten. Just one or two pumps will dispense this potent serum over face, neck & décolleté and will work in synergy with the moisturizer to follow for exponential results!

4) Moisturize:

The cream on top – now that you’ve prepped your skin beautifully, an advanced moisturizer keeps skin dewy and youthful all day and over time reduces the signs of aging. VENeffect Anti-Aging Intensive Moisturizer, the highest level of our plant-powered technology, is our must-have product to dramatically improve elasticity and give an instant glow to skin. Add a layer of defense and repair in the morning with our new Anti-Aging Moisturizer SPF 15 providing daily broad-spectrum protection and an amazing phytoestrogen genestein, known to repair UV damage. We layer the SPF right over the Intensive in the morning and use the Intensive on its own at night.

5) Targeted Treatments:

Morning and evening, dot our Anti-Aging Eye Treatment under and above eye, along the orbital bone, and gently disperse to brighten, moisturize and reduce or prevent fine lines. Apply our Anti-Aging Lip Treatment on and around the lip – that part is key- to reduce and prevent vertical lines while giving a plump, rosy appearance to the skin of the lips. Indulge in our Firming Neck & Décolleté Creme with upward strokes to brighten and decrease the depth of deep wrinkles. These specialty treatments were each designed with their intended targeted skin areas in mind and all deliver our signature phytoestrogens for elasticity and luminosity.

That is it!  Just about five minutes -  maybe seven when you exfoliate - and your skin is literally transformed.  We know that every woman has a collection of skin care - some new, some old, some we can't live without and some we are ready to toss.  We always say - if it is working for you and you love the results - keep using it.  If you are ready for a change - or noticing changes in your skin you don't love, simply start with one of our phytoestrogen rich products and you will see the difference it makes.  We launched this line because, as women, it was needed to address the way we are designed as women.  We want to share it with you.

Our gift to you this fall with any VENeffect purchase is a luxury sample of our amazing Lip Treatment. This is not a balm or stick – it is a creamy treatment that goes on and around the lip to prevent or reduce vertical lines and leave the skin of the lip plump and rosy.



VENeffect® Co-Founders

Cecil Booth & Dr. Rebecca Booth 

Cecil Booth and Rebecca Booth, M.D., are sisters and founders of VENeffect®, a breakthrough anti-aging skin care line developed by women ‑ for women to dramatically improve the glow of healthy skin, a phenomenon the sisters call the “Venus Effect”.

Rebecca Booth, M.D.

Rebecca Booth, M.D. is a board-certified obstetrician and gynecologist who has been practicing medicine for over 20 years as a senior partner in one of the largest OB/GYN practices in the southeast, Women First of Louisville. She is a nationally recognized expert in hormonal wellness and author of The Venus Week: Discover the Powerful Secret of Your Cycle…At Any Age (Da Capo Lifelong Books, 2008). She, together with her sister Cecil Booth, founded an anti-aging skin care line, VENeffect, with a breakthrough phytoestrogen technology to replenish lost elasticity and luminosity. She has appeared on The Today Show and been extensively featured in leading women’s magazines including O: The Oprah Magazine, Redbook, Glamour Shape, Seventeen, and Self. She is a contributor on TheHuffingtonPost.com and has been published in leading medical journals. Dr. Booth earned her medical degree from the University of Louisville School of Medicine. She resides in Louisville, Kentucky.   

Cecil Booth

Cecil Booth is president of Beauty Booth LLC, a company she founded with her sister, Dr. Rebecca Booth. Cecil began her career in the beauty industry, including 20 years in marketing and management at a Fortune 500 global beauty company. She has successfully launched brands and developed new products utilizing innovative ingredients and packaging. She has also directed global strategy to ensure success in international markets. She has extensively studied the skin care market and has an understanding of consumer needs and drivers as well as a personal passion for the beauty category. The synergy of her background with her sister’s experience as a doctor and hormonal wellness expert, led to their development of the breakthrough new skin care line: VENeffect. Prior to beginning her marketing career, she earned a master’s degree in advertising from Northwestern University. Cecil resides in Chicago, Illinois where the company is based.


Contact us at info@veneffect.com - we would love to hear from you!

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